The world’s largest fashion expo “MAGIC” has partnered with JFW-IFF, the longest running fashion exhibition in Japan. The show will be renewed with more energy, style and professionalism as IFF MAGIC Japan.
Japan is the third largest fashion market in the world after the USA and the EU. Japan’s fashion trends influence the fashion markets not only of Asia but all around the world. IFF MAGIC Japan will be the first time that Japan hosts a truly international trade fair for the fashion industries.

IFF MAGIC Japan will be the fashion event for retail buyers and attendees from all over Japan and Asia as well as other parts of the world. IFF MAGIC Japan will serve as a high-profile showcase for top Japanese fashion brands and designers to promote themselves to Japan and the global market, and also as a valuable opportunity for international brands and suppliers to access the lucrative Japanese market.


Title IFF MAGIC Japan 2017 Autumn (edition: 02)
Organizer UBM Japan, Senken Shimbun
Date September 26th (Tue.)-28th (Thu.) 2017
Time 10:00−18:00(close 17:00 on last day)
Venue Tokyo Big Sight, West Exhibition Halls
Number of Exhibitors (forecast) 900 companies/brand


The IFF MAGIC Japan trade show will feature zoning by category, so that visitors can find the brands and items they seek. The details of the seven planned zones are as follows:


This is a brand new zone curated by IFF MAGIC Japan in which only carefully selected high brands can exhibit. Exhibitors will be screened, and those brands that meet a certain level of quality, price, and distribution outlet will be able to participate.



Any styles from formal suits to casual and denim style are welcomed. Unisex brands, which also produce women’s wear, can also be exhibited in this zone.


Women’s apparel account for largest share in the fashion business. This zone consists of three main areas with different tastes. The “Elegance” area focuses on the textile, elegant and high-quality as represented by a career style, while the “Casual” area has its focus on the denim style including American casual and surf style. Main style in the “Natural” area with knitted clothing, cut and sew.

Creator's Village

Originally begun with the IFF show, the Creator's Village (CV) will continue to work to support activities of young and new creators. Available exhibition space will depend on annual sales and the zone will be standardized with the same type/colour for carpet and walls. (Only available for Japanese enterprises.)


This zone features group exhibits from around the world and focus on manufacturers. In addition to China, major apparel manufacturing countries will exhibit, including leading manufacturing countries such as India, Bangladesh, Thailand and many more. This will be the only place where attendees can develop relationships with leading overseas factories while still in Japan.

Made in Japan

This zone is exclusively for pure Japanese products with unique world level technical skills. MADE in JAPAN is the essential requirement.

Fashion Goods

All the other goods than bags and footwear will be showed in this zone, such as Bags, Shoes and Accessories, as well as Leather Item, Hats, Scarfs, Eyewear, Watches and other general merchandises.


Categorized with mainly both Lady's and Men's bags. Will be divided by the taste in the area.


Categorized with both Lady's and Men's footwear, from mode heals to casual sneakers will be displayed in one are.


Widely assembled with any sort of sports & outdoor fashion, also this zone features “athleisure” style so, this zone is perfect for who is looking for serious sports and town-use sport style fashion both.

About MAGIC (US)

MAGIC is the world's largest fashion marketplace, comprised of eleven unique communities showcasing the latest in apparel, footwear, accessories, and manufacturing. Every February and August the retail industry convenes in Las Vegas to spot and shop the latest trends in men’s, women’s, juniors' and children’s apparel, footwear, accessories and resources.
From the height of advanced contemporary luxury brands, to the latest trends in fast fashion, MAGIC brings you brands that fuel the business of fashion. MAGIC is comprised of PROJECT, THE TENTS, MRket, Vanguard’s Gallery, THE COLLECTIVE, POOLTRADESHOW, PROJECT WOMENS, STITCH, AccessoriesTheShow, CURVENV, WWDMAGIC, FN PLATFORM, WSA@MAGIC, Children's Club MAGIC, SOURCING at MAGIC, and Footwear SOURCING at MAGIC.


About UBM Japan Group

UBM Japan Group is one of Japan’s leading tradeshow and exhibition organisers and also has publishing, conferences and on-line media activities. We are engaged in a wide range of sectors including health, medical, beauty, food, pharmaceutical, jewelry, maritime and information technology. UBM Japan Group's strength lies in providing market access for international companies seeking to enter the Japanese market, as well as assisting Japanese companies to expand into overseas markets.


About SENKEN Daily News Paper

Senken Shimbun Co., Ltd. was established in 1948, and has published Senken Shimbun which uniquely specializes in the apparel industry since then. Senken Shimbun has represented the most influential leading newspaper with its circulation of 200,000 over the Japanese fashion business industry. The size of the Japanese fashion industry consumption market is estimated as much as 17 trillion yen.
Since 6,000 nation-wide Asahi Shimbun Service Anchor Delivery Agents (SADA) conducts home delivery services of Senken Shimbun every morning, the ratio of home subscribers to our total readers has reached 62%

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